Survey results

The response to this question showed that more females answered my survey than males. For my video this means that it is likely to appeal to Females rather than males. The question could have been more beneficial though as this doesn't really give me anything to include in my production other than appealing to females. A follow up question which would give me a more specific response would have been better - for future research I would try to make all my questions linked to how to reach my target audience as this would be more valid.

The question about age does give me a clear audience who my target audience would be. It is clear from the response that 18-24 year olds are my ideal audience so I know that I have to include visuals that would appeal to this age group. It does support my previous question though as it backs up that these are likely to be female viewers.

This question and its response makes it clear that narrative videos are more preferable - over 50% of those that responded like this type of music video. This therefore was a valid question to ask and has provided a valid basis for my production.

For future research:

• I would include more questions
• I would make them more specific to allow better results
• I would include a follow up question to gain a more valid response
• I could add more questions about genre and production values
• I would send my survey to a wider number of participants

Survey Questions

  
A positive response to this question will validate my decision to produce a narrative based music video production. It will confirm how I structure my visuals and allow the production to be successful in reaching my preferred target audience.

 
This question will give me a good idea of my target audience's preferred genre. Although I already know what I am going to produce - it will at least confirm my choice for my production.


 
This question will provide validity of my target audience's gender - this may allow me to include visuals which may appeal to a preferred audience to some extent.

  
This question will confirm the target audience for my video. It won't necessarily make a difference to my content, but at least I will be aware of the majority of who the viewers are likely to be.

Labelling Bins and EDL

Here is the EDL for our music video

Start Time	End Time		Specific Shot Type	Description		Effects / Transitions
0 Seconds	4 Seconds		Extreme Long Shot Composition – ‘Framing’ and ‘Leading Lines’	Establishing shot of trees, demonstrating the composition of ‘Leading Lines’.		Fade in Grey Filter Super8 effect - (Noise & Grain)
4 Seconds	6 Seconds		Long Shot	Low angle shot, with the camera angled up at the trees.		Super8 effect - (Noise & Grain) Grey Filter
6 Seconds	14 Seconds		Long Shot Panning	Low angle shot of birds Flying.		Slow Motion Grey Filter Super8 effect - (Noise & Grain)
14 Seconds	15 Seconds		High Angle	Reflection of trees in water.		Grey Filter Super8 effect - (Noise & Grain)
16 Seconds	17 Seconds		Panning Close Up Shot	Close up shot focusing on the different shapes and angles of the wood.		Grey Filter Super8 effect - (Noise & Grain)
17 Seconds	21 Seconds		Eye Level Shot	Close up Shot of Blossom Tree.		Grey Filter  Super8 effect - (Noise & Grain)
21 Seconds		23 Seconds	Low Angle Shot		Extreme Long Shot of trees \ birds.	Quick Flash Grey Filter Super8 effect - (Noise & Grain)
24 Seconds		26 Seconds	Extreme Close Up		Reflection in water.	Grey Filter Super8 effect - (Noise & Grain)
27 Seconds		28 Seconds	Tilt / Pan Low angle		Rotation shot focusing on the branches of a tree.	Slow Motion  Grey Filter Super8 effect - (Noise & Grain)
29 Seconds		34 Seconds	Mid Shot		Birds Flying.	Slow Motion  Quick Flash Grey Filter Super8 effect - (Noise & Grain)
34 Seconds		36 Seconds	Low Angle		Shot of the Sky.	Grey Filter Super8 effect - (Noise & Grain)
36 Seconds		38 Seconds	Mid Shot		Low angle of flowers.	Quick Flash Grey Filter Super8 effect - (Noise & Grain)
38 Seconds		40 Seconds	Panning Shot		Bird Flying	Grey Filter  Super8 effect - (Noise & Grain)
40 Seconds		43 Seconds	Tracking Shot		Leading Lines through row of trees.	Grey Filter Super8 effect - (Noise & Grain)
43 Seconds		49 Seconds	Eye Level / Long Shot		Swan in water.	Reverse Shot Quick Flash Grey Filter Super8 effect - (Noise & Grain)

49 Seconds	54 Seconds	Close Up Shot  Composition – Symmetry	Trees	Mirror Effect Slow Motion Grey Filter  Long Fade into next clip Super8 effect - (Noise & Grain)
55 Seconds	57 Seconds	Eye Level Shot  Pull Focus	Blossom Tree in the wind.	Grey Filter  Super8 effect - (Noise & Grain)
57 Seconds	59 Seconds	High Angle Shot	Reflection in water.	Grey Filter Super8 effect - (Noise & Grain)
59 Seconds	1 min 1 seconds	Tracking Shot Low Angle	Electrical Tower.	Grey Filter Flash going into next clip Super8 effect - (Noise & Grain)
1min 1 seconds	1 min 3 seconds	Tracking Shot	Passing of Trees.	Grey Filter Super8 effect - (Noise & Grain)
1 min 3 seconds	1 min 5 seconds	Pull Focus  Close Up	Eye level shot of flowers.	Grey Filter  Super8 effect - (Noise & Grain)
1 min 5 seconds	1 min 8 seconds	Tilt up	Sunset Sky.	Grey Filter  Super8 effect - (Noise & Grain)
1 min 8 seconds	1 min 11 seconds	Dramatic Perspective.	Extreme Close Up of Flower.	Quick Flash  Grey Filter Super8 effect - (Noise & Grain)

1 min 11 seconds	1 min 12 seconds	Tracking Shot	Passing of Trees.	Grey Filter  Super8 effect - (Noise & Grain)
1 min 13 seconds	1 min 16 seconds	Tilt / Pan	Cloudy Sky.	Grey Filter Super8 effect - (Noise & Grain)
1 min 16 seconds	1 min 17 seconds	Eye Level Shot	Low Angle of Trees.	Grey Filter  Flash at the end going into next clip Super8 effect - (Noise & Grain)
1 min 18 seconds	1 min 20 seconds	Tracking Shot	Passing of Trees.	Grey Filter Super8 effect - (Noise & Grain)
1 min 20 seconds	1 min 36 seconds	Tilt up	Camera tilts up demonstrating the progression of time. As the camera reaches the top of the trees, all we are left with is the sky, which never ends. Then resulting in a gradual fade out to the end.	Grey Filter Quick Flash Super8 effect - (Noise & Grain) Fade Out

Music examples for music video

Focus Group

Focus group: 4 Females/Males

Brief notes on discussion points:

• Possible music choice: midnight city (Made in Chelsea soundtrack), or get instrumental soundtrack
• close up shots high angles, time apses, slow motion, filters over camera lens, distorted shots, overlap footage
• Focus specifically on outdoor shoots e.g flowers, trees, landscapes
• no narrative

Outcome of discussion:

These responses give me some idea of what to include in my Music Video Production.

Some will be useful, but I still have my own ideas which I would like to use. The visual ideas do match my intentions so these have justified my initial choices. 

equiptment list

1. Camera DSLR
2. SD card
3. Spare batterys 
4. Tripod

Editing techniques

Shot reverse shot

Shot reverse shot (or shot/countershot) is a film technique where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character.

The primary elements of a shot/reverse shot sequence are derived from the three-camera set up. The shots you should have for a basic shot reverse shot are: a two-shot of the characters usually in wide or medium shot; an over the shoulder shot on character A; and an over the shoulder shot on character B. The diagram below should give you an idea of the set up. 

Cinematic evidence of shot reverse shot






180 degree rule 

The 180 degree rule is a cinematography guideline that states that two characters in a scene should maintain the same left/right relationship to one another. When the camera passes over the invisible axis connecting the two subjects, it is called crossing the line and the shot becomes what is called a reverse angle.


The 180 degree rule is a cinematography guideline that states that two characters in a scene should maintain the same left/right relationship to one another. When the camera passes over the invisible axis connecting the two subjects, it is called crossing the line and the shot becomes what is called a reverse angle. Reversing the angle is commonly thought to be disorienting and can distract the audience from the intent of the scene.


30 degree rule 




The 30-degree rule is a basic film editing guideline that states the camera should move at least 30 degrees relative to the subject between successive shots of the same subject. The 30 Degree Rule. The 30 degree rule is rule used in filmmaking with the purpose of creating continuity between different shots within a larger sequence of shots. It should also be noted that the 30 degree rule isn't a scientific standard.




Cut in
In the post-production process of film editing and video editing, a cut is an abrupt, but usually trivial film transition from one sequence to another. It is synonymous with the term edit, though "edit" can imply any number of transitions or effects.
In film and video, a cutaway shot is the interruption of a continuously filmed action by inserting a view of something else. It is usually, although not always, followed by a cut back to the first shot, when the cutaway avoids a jump cut.

Search ResultThe 180 degree rule is a cinematography guideline that states that two characters in a scene should maintain the same left/right relationship to one another. When the camera passes over the invisible axis connecting the two subjects, it is called crossing the line and the shot becomes what is called a reverse angle.

Crosscutting / Parallell Editing

Cross Cutting - Cross cutting is a technique used commonly to show something happening in two different locations. The camera will cross cut away from one action to another action. This way of editing often creates suspense and tension. It is used here in Quantum of Solace to build up tension and create a certain atmosphere.  Cross-cutting is an editing technique most often used in films to establish action occurring at the same time, and usually in the same place. In a cross-cut, the camera will cut away from one action to another action, which can suggest the simultaneity of these two actions but this is not always the case.
Cross-cutting (also called split-screen) is a drama technique borrowed from the world of film editing, where two scenes are intercut to establish continuity. In drama and theatre the term is used to describe two or more scenes which are performed on stage at the same time.



Establishing shot

An establishing shot is usually the first shot of a new scene, designed to show the audience where the action is taking place. It is usually a very wide shot or extreme wide shot.
When we see a shot of the sun setting behind the exterior of a building, and then we cut to the inside of that building for the scene, we have seen an establishing shot. Establishing shots can be written into your screenplay, but they do not necessarily have to be marked as establishing shots. The establishing shot is one of the core shots in cinematography. Typically a wide shot, and the opener of a scene, it tells the audience where (and sometimes when) the next scene will occur. While this seems like simple information to convey, there are several ways to employ an establishing shot.

Match On Action

Cutting on action or matching on action refers to film editing and video editing techniques where the editor cuts from one shot to another view that matches the first shot's action. A common example is a man walking up to a door and reaching for the knob.
Match on action is an editing technique for continuity editing in which one shot cuts to the other shot portraying the action in the subject of the first shot. This creates the impression of a sense of contuinuity - the action carrying through creates a visual bridge which drawers the viewers attention away from slight cutting issues. 
This is not a graphic match or match cut, it portrays a continuous sense of the same action rather than matching two separate things. 



Temporal Overlap

An ellipsis is an apparent break in natural time continuity as it is implied in the film'sstory. ... It is sound that comes from within the narrative world of a film (including off-screen sound). Continuous diegetic sound helps to smooth temporally questionable cuts by overlapping the shots.

The Kuleshov Effect 

The Kuleshov effect is a film editing (montage) effect demonstrated by Soviet filmmaker Lev Kuleshov in the 1910s and 1920s. It is a mental phenomenon by which viewers derive more meaning from the interaction of two sequential shots than from a single shot in isolation.

In his experiment, Kuleshov cut the shot of an actor with shots of three different subjects:  a girl in a coffin, a hot plate of soup, and a pretty woman lying in a couch. The footage of the actor was the same expressionless gaze. Yet the audience raved his performance, saying first he looked sad, then hungry, then lustful. Below is examples of this effect in film. 

Eisenstein montage

Sergei Eisenstein - Though not the inventor of montage, Eisenstein codified its use in Soviet and international film making and theory. ... The Kuleshov Effect - Lev Kuleshov's work is largely considered the basis from which all montage theory is derived.

Eisenstein was the second of the key Russian filmmakers. As a director, he was perhaps the greatest. He also wrote extensively about film ideas and eventually taught a generation of Russian directors. In the early 1920s, however, he was a young, committed filmmaker.