This promotional video gives information to the audience about what treatments are on offer at the beauty salon, which appear on the screen, along with other additional services which may be of interest.
The music which has been inserted over the top of the video relates to the mood and atmosphere of what a salon would be like, which has connotations of being relaxing and calming.
The target audience for this particular video would be women who are interested in health and beauty, but could also be open to men for specific treatments. The demographic for this would probably range from 18 and upwards but the salon would probably have more clients aged in there mid 30's. At the end of the video, the salon promotes itself by showing the audience how to get in contact and book appointments, also giving information about where the place is located.
The target audience for this particular video would be women who are interested in health and beauty, but could also be open to men for specific treatments. The demographic for this would probably range from 18 and upwards but the salon would probably have more clients aged in there mid 30's. At the end of the video, the salon promotes itself by showing the audience how to get in contact and book appointments, also giving information about where the place is located.
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