information about our client

This is the salon which we will be filming at to produce our promotional video.

inspiration from other salons

This promotional video captures a big salon which is located in New Jersey, meaning the client base will be a lot greater than the one we're filming at, which means were only using this video as inspiration for ours.
For example, the shot types would be something me and my partner would be interested incorporating for ours, for example the panning and tilt shots would be something we would use to show off the different areas of the salon as well as featuring the outside of the building.

analysing beauty videos

This promotional video gives information to the audience about what treatments are on offer at the beauty salon, which appear on the screen, along with other additional services which may be of interest. 

The music which has been inserted over the top of the video relates to the mood and atmosphere of what a salon would be like, which has connotations of being relaxing and calming.

The target audience for this particular video would be women who are interested in health and beauty, but could also be open to men for specific treatments. The demographic for this would probably range from 18 and upwards but the salon would probably have more clients aged in there mid 30's. At the end of the video, the salon promotes itself by showing the audience how to get in contact and book appointments, also giving information about where the place is located.

Messages with our client

Film Challenge

Video Essay

Video Essay Evaluation

Video Essay Evaluation.

My new wave video essay was constructed through an array of sequences from French new wave inspired films. By including these in my video it allowed the audience to physically see what the films were like and see the evidence I was analysing for themselves, this also allowed the viewer to derive meaning from the films based on their own interpretation. I felt that analysing and finding meaning behind the texts was a key theme surrounding a majority of the new wave texts that I have looked at for my contextual study.

I decided to use text on my video essay to separate the videos and music and still have the same atmosphere throughout the video. I liked how the text introduced each upcoming film which was about to be played and I think that by using text it allowed to keep the viewer interacted while watching the video essay.

Whilst assembling the footage together to create my video, I wanted to make sure that I kept the trademark French new wave style on going so the video linked together. I did this by adding sound which was classic and old fashioned as it linked to the era of the French new wave, 1950’s/1960’s. I made my video have a lot of long takes as that was a convention of the French new wave so the whole video explored the genre even with subtle shots I included.

Overall, I think I managed my time effectively and used the research I conducted to my full ability to be able to construct the video successfully. I felt as though the video explained the French new wave in detail but if I were to do the video again I would use a voice over within the video to be able to elaborate on the texts being shown more.