inspiration from other salons

This promotional video captures a big salon which is located in New Jersey, meaning the client base will be a lot greater than the one we're filming at, which means were only using this video as inspiration for ours.
For example, the shot types would be something me and my partner would be interested incorporating for ours, for example the panning and tilt shots would be something we would use to show off the different areas of the salon as well as featuring the outside of the building.

analysing beauty videos

This promotional video gives information to the audience about what treatments are on offer at the beauty salon, which appear on the screen, along with other additional services which may be of interest. 

The music which has been inserted over the top of the video relates to the mood and atmosphere of what a salon would be like, which has connotations of being relaxing and calming.

The target audience for this particular video would be women who are interested in health and beauty, but could also be open to men for specific treatments. The demographic for this would probably range from 18 and upwards but the salon would probably have more clients aged in there mid 30's. At the end of the video, the salon promotes itself by showing the audience how to get in contact and book appointments, also giving information about where the place is located.

Messages with our client

Film Challenge

Video Essay

Video Essay Evaluation

Video Essay Evaluation.

My new wave video essay was constructed through an array of sequences from French new wave inspired films. By including these in my video it allowed the audience to physically see what the films were like and see the evidence I was analysing for themselves, this also allowed the viewer to derive meaning from the films based on their own interpretation. I felt that analysing and finding meaning behind the texts was a key theme surrounding a majority of the new wave texts that I have looked at for my contextual study.

I decided to use text on my video essay to separate the videos and music and still have the same atmosphere throughout the video. I liked how the text introduced each upcoming film which was about to be played and I think that by using text it allowed to keep the viewer interacted while watching the video essay.

Whilst assembling the footage together to create my video, I wanted to make sure that I kept the trademark French new wave style on going so the video linked together. I did this by adding sound which was classic and old fashioned as it linked to the era of the French new wave, 1950’s/1960’s. I made my video have a lot of long takes as that was a convention of the French new wave so the whole video explored the genre even with subtle shots I included.

Overall, I think I managed my time effectively and used the research I conducted to my full ability to be able to construct the video successfully. I felt as though the video explained the French new wave in detail but if I were to do the video again I would use a voice over within the video to be able to elaborate on the texts being shown more.

Analysing Promotional Videos

STARBUCKS PROMO VIDEO



This promotional video starts off with information about Starbucks the company and its history, it then continues to use facts and figures about Starbucks which shows its succsess. It the goes on to show you an ideal lifestyle if you drink starbucks or go into one of their stores you instantly become happy and with family and friends creating a 'new love'. It then advertises' the ideal lifestyle to you proposing you can do many things just in their store by them showing you clips of people laughing, buisness meetings and reuniting with family. The video include people of all ages, races and backgrounds in the store making the video acceptable and relatable for a wide range of people. The text along with the music creates a relaxing atmosphere when watching the video also making you visualise what it would be like to visit a starbucks store.

APPLE IPHONE 7 PROMO VIDEO



In this promotional video from Apple, the Iphone 7 is being described very basic at the beginning of the video, the narrator is descibing the phones features very directly to the listerener almost asif it's a one on one conversation. as the video progresses the narrator speaking in the video starts to use more complex language about what the phone includes, this technique works well as by starting simple Apple already have the audiences attention then adding in complex language makes the audience more intruiged about he product its self. They have also used exaples of images taken on the iphone mainly taken at night this sells the buyer an ideal lifestyle that if they buy the phone they will have a great social life at night time to be able to take these kind of pictures. The narrator is talking very directly to the audience which catches the attention quickly.

NIKE PROMO VIDEO



In this promotional video for nike the beginning shots are quite dull and have low lighting, the music is quite intense which makes the audience anticipate that something is about the happen. Nike is introduced when the music picks up which creates an idea to the audience that you need Nike. Words are quickly shown on the screen and the lighting and non diegetic sound all seem bright and pick up, this sells you a lifestyle that everything will be better with Nike. A retorical question 'what moves you?' is shown at the end of the video leaving the audience on a cliffhanger, this will make them intriged about the product and probably want to go and buy it to see if it does make things / you work better.