Carol Vernallis is a theorist whom is known for her thoughts on music video editing. Her theory is based around four concepts, based around how music videos are manufactured....
- Narrative
- Editing
- Camera Movement
- Deigesis
Narrative is how the video is a visual response to the narrative. Meaning the things happening on screen are representative of the choice of lyrics being sung at that moment in the music. Although, the narrative may not always be completed every time and the music video can be left open to an audience's own interpretation. Music videos always have a type of subject driving it forward, but it doesn't always have to be the narrative, it could always be the music or elements such as the editing.
Editing, is a "dear convention of music editing" according to Vernallis. Although it can disrupt or even break the conventions of continuity editing. The editing can also be made obvious and brought to the foreground, opposed to the invisible style of continuity editing.
For Example you may see...
- Jump Cuts
- Breaks of the 30 degree rule
- Extreme changes in pace
- Juxtaposed frames
- Graphic matchs
In terms of camera movement, Vernallis stated that establishing shots are a key camera feature of music videos as well as switching to close up shots and switching up the extremes. The camera will also move in time to the music in order for it to flow better and look more professional.
Extreme shots are known as master shots and are extremely common.
The diegesis is the world of the music video, Vernallis explains that it is not always completed or is revealed slowly. It may sometimes also be disrupted in some way, according to her this also means that there may be a lot of repeated shots and certain frames can seem more distinguished and important than others, which is because the way that they may have been shot/framed in post production.
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